“Why Apple Stock Bounced Back So Fast” and “Is Apple Stock’s All Time High Justified?”

“So Apple stock just hit an all time high, and honestly, people are talking about it for good reason.”

So Apple did something this week that made people stop and look twice. The stock jumped almost 3% and hit a brand new all time high above $323. And it happened on a day when the rest of tech was basically getting crushed. That’s the part that really got attention.

Funny thing is, just three weeks before all this, the whole mood around Apple was completely different. On June 25, Apple came out and said, hey, we’re raising prices on MacBooks, iPads, a few other things too, because memory chips got expensive on us. And honestly, nobody wanted to hear that. The stock took a beating that same day, and just like that, months of gains were gone.

It genuinely felt like a bad stretch.

And yet here we are, three weeks later, Apple’s sitting at a record high, up almost 30% from its low back in March. Wild turnaround, honestly.

A big reason for all this optimism is Citi’s analyst Asiya Merchant. She took her price target from $315 all the way up to $365, still calling it a Buy. Her point is simple: the phone and computer market is having a rough year everywhere, but Apple’s still grabbing a record 25% of the smartphone market. It’s basically winning while everyone else is stuck.

Morgan Stanley’s on the same page with a $360 target. Monness thinks Apple’s next earnings are going to beat expectations. JPMorgan’s already up at $345 too.

But not everyone’s convinced. KeyBanc actually downgraded the stock, worried that iPhone production is slowing and people just aren’t upgrading like before. There’s also a messy lawsuit against OpenAI hanging over things.

Everything comes to a head July 30, Tim Cook’s last earnings call before handing things to John Ternus.

Big stock, big high, but still some real questions underneath it all.